Still not convinced? Image for a moment that you are the one consuming the content, not marketing it. Let’s say for instance you are about to launch your own business. You’re concerned about breaking even, making your mortgage payments and so on. A quick online search and hey presto, you find the definitive guide to starting a business, and, it helps you.
Don’t just hope and pray that visitors will buy; setup everything correctly and make it happen! If you think that visitors will click on your affiliate links and buy just because you placed dozens of affiliate links on your website then you are wrong! You need to have a structured plan in place. Affiliate marketing is a business so you will have a much better chance of succeeding if you treat it like one.
Affiliate Marketing Tip #7 – Track Results: There are literally thousands of merchants with affiliate programs out there. So why would you work with one that isn’t performing? Let me give you an example. I am a big believer in home business owners incorporating their business. So in my books and on my website, I used to recommend Legal Zoom. Two things happened: Sales were slow and after a few months I received a couple of complaints from readers I had referred. Ok – so I looked around and found My Corporation.com. Affiliate commissions from My Corporation.com are running double what I earned from Legal Zoom and I haven’t had any complaints. In fact, a few weeks after recommending them, I got an email from a reader praising them and thanking me for recommending them.
I did a lot of research to find the right one, and so I chose Making Sense of Affiliate Marketing by Michelle Schroeder-Gardner (as I mentioned earlier). I figured it made sense to learn from the best, and with a 30 day satisfaction guarantee, I had nothing to lose. I chat WAY more in-depth about it in my review here, but this course was definitely a gamechanger for me.
If you try to sell a product that is in low demand then chances are that you are not going to get many sales no matter how hard you try. So it is a good idea to spend a bit of time researching and finding out if a product that you are thinking of promoting is a product that your audience needs. If your site gets decent traffic then you can conduct an online survey and easily get input from your visitors.
ClickBank allows you to join for free, and the approval process is virtually automatic, so it’s a great choice for people entering the affiliated game for the first time. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. There’s also a (paid) program called ClickBank University with courses and assistance from experienced marketers.
“All of them, we found, have some flaws in fit, functionality, or convenience. Because this is the first generation of the technology, manufacturers are still working out the kinks. As a result, we can’t make an overall pick that we think would work for most people. What will work for you depends on what mobile device you have and how willing you are to put up with performance glitches in order to take advantage of a cutting-edge (but still clearly work-in-progress) convenience feature.”